>[!quote] >If you just want to have your ideals, you can have them, but you may not have a business. So you have to engage with the market. You can try to influence the market, but at the end of the day, they vote every day with their pocketbooks for exactly what they want. If you're not prepared to serve them what they want, then they're going to go find it somewhere else and your business may end up failing. >-- [John Mackey](https://en.wikipedia.org/wiki/John_Mackey_(businessman)), as quoted in FS Brain Food